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Post by account_disabled on Feb 17, 2024 1:37:05 GMT -5
Forward-thinking companies are using AR applications throughout the customer journey to generate more enjoyable interactions with users. In this article, we’ll take a deep dive into augmented reality and explain what it is, how it works, and how you can use it to improve your customer experience. Download Now: Free Customer Journey Map Template hbspt.cta Reality Augmented reality is a technology that overlays Netherlands Mobile Number List digital content onto the real world, enhancing the user's perception and interaction with the environment. It can be experienced through devices such as smartphones, tablets, or special glasses, allowing users to see virtual objects and information as if they were part of the physical environment. AR technology complements reality by adding digital elements. Computer-generated content is overlaid onto the real world — and actual reality becomes “ augmented . ” T you've already used or heard of some form of AR technology . For example, TV commentators often use AR when discussing live sporting events , as shown in the example below. Image source The most famous example of AR in recent years is Pokémon Go . If you're not familiar with the app, it overlays game elements onto the real world. Pokémon will appear on your screen as if you were seeing them through the lens of your device's camera. Now that we’ve covered what the technology is, let’s review how it impacts customer experience.
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